My passion lies in building beautiful brands, organizing consistency across communications, and creating compelling marketing campaigns to strengthen brand equity, drive customer acquisition, and increase lifetime value.
Over the last six years, I've led all aspects of brand development and growth marketing at Provenance Meals. Check out a few of my favorite projects and campaigns.
Data-driven with a sharp creative eye, I'm a natural storyteller and people-person that thrives in a fast-paced environment. With over 12 years of experience in marketing, my career spans many different industries including hospitality, health and wellness, food and beverage, finance, and online advertising.
Integrated Marketing Strategy
Brand Management
Creative Direction
Go-To-Market and Product Launches
Project Management
Business Development
Team Leadership and Development
Media Planning
SEO / SEM
Direct Mail
Email Marketing
Affiliate and Influencer Marketing
Social Media Marketing
PR and Media Relations
Director of Marketing
Provenance Meals
2016 to present
Marketing Consultant
LMMG
2013 to 2015
Communications & PR Director
New York State Restaurant Association
2014 to 2015
Marketing Manager
Wall Street Services
2012 to 2014
Director of Sales & Marketing
Pogby / imbookin
2010 to 2012
Business Development Lead
Pogby / imbookin
2009 to 2010
Marketing & Product Analyst
Feeva Technologies
2007 to 2009
Marketing Intern
Vitamin Water
2005 to 2006
M.S. Marketing
Santa Clara University
B.S. Business Administration
San Francisco State University
B.A. Spanish
San Francisco State University
Community Pick Leader
Food Forward - Los Angeles, CA
2022 to Current
Food Package Assembly Volunteer
LA Food Bank - Los Angeles, CA
2021
Food Package Assembly Volunteer
Meals on Wheels - New York, NY
2016 to 2020
Intern Crew Leader / Field Trip Leader
The Youth Farm -New York, NY
2010 to 2016
English - Native
Spanish - Advanced
Portuguese - Beginner
